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Hua Hin - May 2008
Redefining the condominium
by Jules Kay -
Thailand Property Report
With no immediate sign of either swift or sweeping
changes to the FBA, the trend towards condominium
development continues to drive markets in Thailand’s main
resort destinations. New projects are constantly being
launched, which means that competition is increasingly
fierce, particularly in terms of price and the provision
of on-site amenities. At the high-end, however, some
developers are taking things a step further by offering
innovative, low-density designs that blend and benefit
from their surroundings. In fact, the demand for low
impact, environmentally-sensitive resort and residential
concepts has created something of a niche market for
high-end developers in Thailand.
Today’s investors increasingly attribute value to factors
such as privacy, peace and natural surroundings. But until
recently, such considerations were not primary in the
condominium sector. That’s now changing fast and a new
breed of condominium projects in Thailand aims to provide
more than simple investment returns.
Modena, located in Pranburi on the Gulf of Thailand just
30 kilometres south of Hua Hin boasts direct beach
frontage, and will enjoy spectacular ocean and mountain
views from its 27 freehold condominiums.
Developed by Sukhothai Capital Co. Ltd., MODENA was
designed by South East Asia’s celebrated GFAB team and
features one, two and three bedroom units, plus four pool
villas, all nestled in a peaceful landscape of palm trees
and tropical greenery. “We have tried to include functions
that on the one hand are typical of a resort, but without
the hard sell,” explained Gary Fell, the project’s head
concept designer. “Circulation is brought into a public
arena with water features and over-sized staircases to
encourage chatting and socializing. Within the
condominiums, we have created open airy spaces where
cooking, eating and lounging exist in one space, which
also has views and aspect. The material selection is
definitely not urban but tempered towards what we might
expect in a beach setting, albeit one with style.”
World class resorts like the Six Senses and Aleenta have
certainly influenced both the designs and types of
investor attracted to Pranburi. The location appeals to
both Thai and foreign investors and the relatively remote
setting guarantees spacious, natural surroundings.
Another project with a range of innovative designs is
Prana Luxe by the Supharat Group, an elegant beach-side
community with 43 upscale tropical villas set 16 rai of
coconut plantation. The contemporary tropical architecture
features elements such as custom-glazed tiling, teak doors
and windows, as well as unique and distinctive roof forms
inspired by the oceanside setting. The designers have also
kept the villa designs deliberately light and flexible so
as to allow owners to add their own personal touches
during construction. There´s a choice of 3 or 4-bedroom
homes and privacy is a priority, but the on-site amenities
also allow for a more social lifestyle with a club house,
recreational areas and central pool available for
residents to use.
MODENA and other developments like it may inspire a change
in direction for condo developments in Thailand as
lifestyle considerations take precedent. “One doesn´t
consciously set out to create a lifestyle,” continued Gary
Fell, “rather, one designs a series of living spaces that
express an attitude. We have tried to develop a design
that encourages that through material selection, spatial
layout etc. But in many ways this is merely a compliment
to the attitude people arrive with, namely that they are
away from the pressures of workaday week and able to
relax, kick off their shoes and enjoy what is popularly
known as ‘resort living’.”
“The space available for each unit is considerably less
than that of a villa and thus the challenge is to create
the sense of openness and space typically found in one of
our villa developments,” explained Gary Fell. “In the case
of Modena we have aspects and views that differ
considerably as one rises through the building. The upper
apartments have views to the hills behind and are every
bit as beautiful as those towards the ocean.”
As construction in the major resort locations like Phuket,
Pattaya and Koh Samui becomes increasingly dense, less
renowned destinations like the area around Hua Hin offer a
peaceful alternative for investors seeking a greater sense
of privacy and exclusivity. The nearby Pranburi Forest
Park personifies the area’s natural ambience, a large
protected area that includes a kilometre stretch of
pine-fringed beach and mangrove nature trails.
“Another distinguishing factor is accessibility,” says
Robert Collins, MD of Agency and Investment for Savills
(Thailand) Ltd, who will be professional management
consultants for the project. “With Hua Hin and Pranburi
accessible by car, this opens the markets in the Gulf of
Thailand to residents in Bangkok. The landscape south of
Hua Hin is seen as the evolution of the southerly
extending market and already has a huge following both
locally and from repeat international visitors.”
Pranburi and other less visited locations in the region
are expected to grow, as demand is already evident. With
strictly enforced set-back and planning regulations
protecting the undeveloped beach environment, agents and
developers feel that the area is off to a very good start.
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