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Pattaya - November 2007
Pattaya comes of age
Property Report Thailand
For many years, Pattaya was regarded as a rather seedy
place and this prompted a great number of overseas
property investors to look elsewhere. Today this image is
changing and the city now offers a more mature atmosphere
with both the local authorities and private businesses
making an increasingly significant contribution to the
area's overall development.
On the residential front, the condominium and housing
market in and around Pattaya has expanded over the past
five years and the city now attracts some of the best
designers, developers and builders in the country, which
has already led to some high quality construction
projects. Northpoint condominium was a huge success for
Raimon Land, selling out within a very short period of
time. Their latest development is currently under
construction at Wongamat Beach and has also been very
successful with sales and resale's continuing at a good
rate. Ocean 1 at Jomtien, which will be the tallest
residential building in the world, is undergoing soil
tests and once completed groundwork and piling will begin.
These and other high-class condominium projects are
setting the standard for Pattaya's future.
On the periphery of the city, a number of boutique and
larger developments based around anything from 6 to 60
homes have become very popular with overseas investors due
to the style and quality of the construction. In addition,
location and most importantly, accessibility to the city
are becoming important factors with Bangkok and its new
airport just an hour away.
East meets West, better known as Silk Road Place is a
charming development of around 40 private detached homes
blending Asian design with Western concepts. Siam Royal
View phase 2 is also popular, with quality hillside homes
offering commanding views over the city and the gulf. The
project is Swiss owned and managed, with a build quality
far above the norm. Further into the countryside, the
stunning Phu Tara development offers 52 exclusive homes on
60 rai of land giving privacy, space and superb views
towards the hills of East Pattaya. Excellent design and
construction by one of Thailand's rising stars in the
housing market, Khun Chutima, has added to the appeal of
these homes.
Another new, high quality development is The Residence at
Horseshoe Point Resort and Country Club, located close to
Siam Country Club golf course. The residences there
display a distinctive Thai/Balinese style and are set in a
natural, rural area.
Besides foreign residents and investors, a good number of
these high end homes have been bought by Bangkok based
Thai families who use them for both long and short
holidays, drawn by the added high-end facilities such as
the equestrian center and of course golf.
Industry professionals in Pattaya increasingly report a
dramatic upturn in land prices. Just five years ago one
could buy land in the city for between 2 and 6 million
Baht per rai, depending upon the location. Obviously it
was land close to the centre and main tourist areas or
near the waterfront that would attract a premium price.
Nowadays one cannot buy prime land in Pattaya city for
less than 40 million Baht per rai. Likewise on the
beachfront at Wongamat and Jomtien, prices once hovered
between 4 and 7 million baht per rai, with direct
beachfront tracts selling from 6 to 12 million Baht.
Today, buyers can expect to pay anything up to and above
60 million Baht per rai for actual beachfront land.
Finally, countryside land once sold for as little as
300,000 Baht per rai, such plots now fetch upwards of 2
million Baht per rai and plots surrounding the Mabprachan
and Chak Nork reservoirs are commanding between 4 and 6
million Baht.
The reasons behind these price rises are manifold.
Location has always been an important factor in Pattaya,
and will remain so. Supply and demand has, however,
changed due in part to major developers buying large
tracts, not just prime sites but also those previously
considered secondary or even third and fourth tier.
Another factor that has become increasingly significant is
accessibility. The opening of the new international
airport at Bangkok has played an important role in
bringing Pattaya even closer to visitors. Years ago
visitors had to endure a tiresome journey from Don Muang,
which could take four hours or more depending upon the
level of traffic. Now, with the new airport location and
greatly improved infrastructure, travel time has been
reduced to an hour or even less. This improved
accessibility has boosted visitor numbers, and therefore
also the number of investors and developers attracted to
the city, its beaches and the surrounding countryside
areas.
In terms of services and facilities, Pattaya has also
become more sophisticated in the last few years. The city
boasts some of the best restaurants in the country,
catering to every palate and taste. The shopping meanwhile
has become a pleasure rather than a chore and retail
chains like Carrefour, Tesco Lotus and Big C provide
products and supplies from around the world.
It seems Pattaya no longer remains in the shadow of
Bangkok or its island cousins. A number of the major
players in the industry have already invested millions of
dollars in the area, which strongly suggests the city has
come of age.
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