|
 |
Phuket - March 2008
Phuket haven for big spenders
Thailand Property Report
Phuket is increasingly attracting investors at the
very top end of the market. The hills stretching out from
Surin beach have long been known to local expats as
‘Millionaire’s Row’, but now the area south of Naithon
Beach is competing for status as the island’s most
exclusive neighbourhood.
Located north of Bangtao and the Laguna complex on the
island´s west coast, Naithon Beach itself is not as big as
some of Phuket’s more popular tourist locations and has
therefore been largely overlooked with regard to resort
and property development. But the hills at the southern
end, before the beach proper, are now peppered with
multi-million dollar properties.
The high-end trend in this area began with Trisara, an
exclusive villa resort and spa that quickly became a
Phuket landmark when it opened in 2004. This super luxury
development features a range of pool villas, suites and
residential villas with comprehensive management services
to guarantee strong rental yields for investors. Owners
also enjoy full use of the hotel’s facilities and services
at discounted rates, including 24-hour room service,
tennis courts, a world-class spa, restaurants, bar and
library.
Trisara’s residential element was a hit with investors
right from the start with 12 large villas on the resort’s
northern headland sold before construction had even begun
for prices between US$2m and $12m. “People are simply
charmed by the lifestyle here,” explained Anthony Lark,
Trisara’s GM, “They appreciate the design, enjoy the
service and begin to wonder why they need that holiday
home in the South of France. Because of this, Phuket has
grown from a regional into a truly global destination.”
With the northern headland now complete, Trisara is
extending its residential options with a further 20 villas
being constructed on 40 rai of land to the south, facing
the beautiful Kata island. Unlike the first phase, which
sold mainly to expat buyers from places like Hong Kong and
Singapore, the second phase has drawn investors from
further afield with buyers from cities like London, Paris
and Sydney. “We saw the change in the market and therefore
went for low density, with more 2-bedroom options to
maximise rental yields,” explained Lark. “We’ve already
sold 17 out of 20 villas and are moving ahead with
structural completion, which is scheduled for Christmas.
The whole of Trisara should be completely finished by
mid-2009.”
With the southern villas selling for US$3m to $5m, Trisara,
like the Amanpuri before it, certainly proves Phuket’s
high-end appeal. Anthony Lark feels Naithon can sustain
this high-end development, not least because of the prices
achieved. “The land is so expensive here that it simply
has to be protected,” he said. “My only hope is that the
destination stays healthy as a whole and that the
government acts appropriately to sustain the island’s
appeal.”
At the Malaiwana Estates, another top-end luxury property
development in the Naithon area, half the villas at were
sold just six weeks after the development´s launch. The
properties are set on land plots from 1-2 rai and are
approximately 1000sq.m of construction area. The villas
are designed to combine the essence of Thai cultural
heritage, with the luxuries and convenience of modern
tropical livingUnits in the Malaiwana are priced from
Bt85m to Bt125 for the villas and Bt25m for residences.
“It is serene and beautiful,” says managing director on
the project, Stephen Paine. “Naithon Beach is truly
pristine. Perhaps Phuket´s most beautiful unspoiled beach,
as the crowded beaches further south have lost some of
their charm. Naithon Beach is classic fine white sand,
turquoise water, peaceful, lovely place. A true oasis.”
Paine believes the development´s popularity is down to a
number of factors including Malaiwana´s proximity to
Naithon Beach, its proximity to Phuket International
Airport and the the tranquility of the surrounding area,
which is a National Park.The development comprises 19
Estate Villas and a secondary phase of pool residences
with an oceanfront beach club. “The villas are almost 50
per cent sold and there is a lot of pre-market interest in
the Residences,” explained Paine. “The luxury property
market is deservedly strong here. Where else in Asia can
you find such a safe, friendly, easy going, beautiful
tropical destination.”
Yet another new high-end project in this area is Istana by
Hong Kong developers, Prism. Istana will feature just 19,
stand-alone properties with large gardens. The development
will also allow for opulent 2 Rai plots (nearly 1 acre)
with 4-metre buffer zones engineered between each to allow
for guaranteed privacy.
Using celebrated designs by Gary Fell from GFAB
Architects, Istana boasts a unique fusion of contemporary
and traditional architecture. The properties are set on an
attractive tropical hillside and each villa promises the
finest amenities and amazing views of the ocean and
sunsets. In a unique touch, all of the roofs feature
gardens or lily ponds, guaranteeing a natural feel, even
for villas within sight of each other.
Prism brings a wealth of knowledge and skill to this
luxury project, which is the group’s first on Phuket. The
company is committed to high standards of design quality
with a focus on cohesion between contractors and
consultants. Integrated management provided by Bali based
BHM, a member of the Elite Havens group, means the level
of service and attention to detail promises to be amongst
the best in Thailand.
The above-mentioned projects and others like them are
redefining the Naithon area as an upmarket haven – a
tropical suburb that significantly contibutes to Phuket’s
international reputation. Few places in South East Asia
can offer the combination of sophisticated amenities and
natural heritage available on Phuket and the number of
international school pupils is rising, the marinas are
being filled with luxury craft and top class eateries
abound.
According to Anthony Lark, 2007 was a fantastic year and
2008 is already 20% ahead. If the country its currency
remain stable, the high- end boom looks set to continue
and communities like the one developing around Naithon
will grow as more and more millionaire’s fall for
Thailand’s beguiling tropical charm.
|
|
Return to our latest headlines by clicking
here
Access our archive of previous monthly bulletins by clicking
here
Bookmark this website as we constantly
update you with market analysis from the region and
the widest choice of quality real estate listings. To
receive our regular monthly newsletter, subscribe
here. |
|
 |
|